Our brain is probably the most neglected, abused and poorly understood organ in the body. While sports concussions and Alzheimer's awareness are at an all-time high, many of us fail to protect our brain from potentially reversible decline.


The No. 1 cause of cognitive decline is not Alzheimer's, a condition 13 percent of us will develop, nor the millions of traumatic brain injuries reported each year. One of the leading causes of diminishing cognitive capacity is healthy people letting their brain lose ground.


Fortunately, it does not have to be that way. There are a number of actions people can take to maintain and support life-long cognitive capacity in the absence of disease.


Research shows that the brain is inherently changeable throughout life. Just as lifestyle interventions can spur weight loss and decrease bad cholesterol, we now know that implementing healthy brain habits can improve neuron nourishing brain blood flow and strengthen weakened connections between brain regions producing positive cognitive change.


While our ability to improve brain health is becoming more widespread in the neuroscience community, the general public is still largely unaware of pivotal steps that can be taken to make the brain more resilient to decline or injury and regenerate after cognitive losses.


We want that to inspire individuals to "change their mind" through healthy thinking habits. That is why the Center for BrainHealth at The University of Texas at Dallas team is eager to announce that we have broken new ground on our Brain Performance Institute, the first facility of its kind dedicated to translating and implementing scientifically validated findings about brain health discoveries into practice. The building will not be an acute treatment facility, but a place where people can go to enhance brain performance.


Chancellor William H. McRaven of the University of Texas System best posed the question our research seeks to answer during our momentous groundbreaking ceremony last week. "How can we as individuals, as a state, as a society learn to think better and in thinking better become happier, more productive, more competitive and ultimately more successful?"


"Right here in Dallas, I believe we are on the cusp of the next great revolution, a revolution in brain health. My hope and my belief is that 40 years from now we will have made improvements in brain health of the same order of magnitude that we made in physical fitness," McRaven said.


"In 1968, the year that Dr. [Kenneth] Cooper published his best seller Aerobics, only 100,000 people in America were jogging, only 100,000. Now there are more than 30 million Americans who run for fitness and good health. The physical fitness revolution changed the way America thought about exercise. As a society we now understand the link between cardiovascular fitness and health," he explained. "We're going to know a lot more about how to take care of our brains. We are going to need it, because thanks in part to the physical fitness revolution, people are living longer. To make the most of the years we have, we need to make sure that brain fitness catches up with physical fitness. And I'm convinced it's going to happen and I am here to state in no uncertain terms that The University of Texas System intends to lead this new revolution to benefit our state, our country and the world."


Randomized clinical trials have shown this training yields significant benefits, including:


• As much as a 25 percent increase in reasoning among middle school students in poverty.


• An 18 percent improvement in increased memory for facts for middle school students, regardless of socioeconomic status.


• Up to a 12 percent increase in brain blood flow, which is a promising metric of brain health fitness.


• Up to a 60 percent decrease in depressive symptoms in individuals who have experienced a traumatic brain injury.


That success is just the beginning. We are continuing our research with an eye toward increasing brain plasticity using directed cortical stimulation or drug agents combined with cognitive reasoning training. Our work to improve brain health fitness for all never stops.


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Historically it can take at least 20 to 40 years before scientific exploration and discoveries trickle down to applications and medical practices that improve people's lives.


We think that is not fast enough.


Twenty years is too long for senior citizens or for those struggling to maintain brain function in the earliest stages of Alzheimer's. It is too long for our military service members trying to re-integrate into society after suffering a traumatic brain injury and/or post-traumatic stress disorder. And it is too long for teens who are having trouble in school and need to be equipped with the innovative learning skills to solve the complexity of the world's problems tomorrow.


Our goal for the new Brain Performance Institute is to transform the way we take action toward advancing the health of our most valuable organ. Our goal is to hasten the day all Americans have access to the information, techniques and treatments they need to harness the tremendous potential of their own brains. A rich potential that we have not even begun to tap.